JHT Value Maximization Strategy

40 Bond Street, TH 5

Maximizing value for real estate requires an astute plan and laser focus to ensure every step of the process is skillfully executed. The JHT three pillars of maximizing value are expert marketing and presentation, comprehensive and maximum exposure, and strategic pricing. Property can sell without all three of these addressed; however, intentionally incorporating all in a systematic fashion ensures maximum value is extracted.

The non-financial value of real estate is not to be underestimated and is what can truly drive value higher than data justifies. Once we transition buyer focus from the price of the home to a desire for the home, sellers win. We do this through expert preparation and marketing, and visual, spatial and descriptive presentation.

Asking price is not a prediction, it’s a strategy, and can actually lower ultimate sales price if we miss the market by pricing too high. We use the one and only one opportunity we have to make a good first impression on the most serious buyers by pricing strategically so we speak to the appropriate market. Along with expert presentation and comprehensive exposure, pricing is the third prong of our strategy to draw out the market-clearing (= highest) price and maximize value for clients. New York City’s real estate market is very efficient given its liquidity; it's unusual for an underpriced apartment to be undersold (we make clients aware of the exceptions to this rule, and adjust strategy accordingly).

We have over the years and through many market environments and across a wide spectrum of price points received multiple bids after only a short time on the market. We've traded as much as 33% above the asking price in these “best and highest” situations. A comprehensive strategy, including strategic pricing attracts the right markets from the beginning. While no agent can guarantee ultimate sales price, JHT commits that our methods find the buyer willing to pay the most.